As outdoor people, we know that enjoying the freedom of being outside can be expensive. Gear, trips, permits, that bowl of ramen in the lodge that set you back a week of wages. Enter Alta Via Financial Planning, a firm for outdoor-minded people. Partnering with the owner, I created a brand platform that helps you enjoy more freedom outdoors by working towards financial freedom today. I also developed the branding, overall visual identity, art direction, copy direction and more.