FOX Content Development
With product in limbo due to supply chain issues I pitched a series of brand campaigns to FOX diving into key development programs. From race hype to FOX’s Race Application Development program (R.A.D.) and in depth athlete stories we focused on building content that promote the pillars of the brand while showing customers the intense innovation, development and dedication that happens behind the scenes from everyone at FOX.
ClientFOXMy RoleCreative Director
Content Hub Development
With a load of new content series, there was an ask to develop a new content hub within the FOX site. I led the development and design to house all FOX content in one easy to access location.
Credits
This was a massive undertaking to gain approval, plan and execute these shoots. My roll remained on the high level while providing feedback on edits. Big thanks to in-house creative manager Ken Marshall for bringing this plan into reality and running point on creative production.
Production team: Mad Media
