From brand guidelines and social media standards to content organization and vehicle wrap direction, each developmental project I led helped the team build a consistent and uniquely FOX expression.

FOX Experience is a hands on event that allows dealers and customers to feel the difference between various suspension that FOX provides. I helped define the marketing plan for this event, design vehicle wraps and create executional pieces for social, email and web.

Beyond the core power and performance shoots I helped plan, I brought a new energy to the FOX toolkit by introducing lifestyle imagery that captured the thrill of venturing off the beaten path—showing customers the freedom to explore wild, untouched places they can truly call their own.

Highlights from a few standout campaigns I’ve art directed and designed for FOX over the years.

With a new ECOM focused site launched by the FOX Bike team, the PVG team needed some design and direction to help elevate products and categories throughout.

Various apparel designed for internal staff, industry events and get togethers.