K2 Skis
Working in-house at K2 means you wear a lot of creative hats. You’re often managing the project, setting the direction, producing and directing the shoots, designing and writing the final executional pieces. While my main focus was on managing and executing on marketing materials I was able to jump into some product throughout the years as well.
ClientK2 SkisMy RoleArt Director/Senior Designer
K2 Factory Team Movie
Our photo and video crew followed key athletes for a year shooting each of them in their respective areas. We brought the whole team together for one big spring park shoot in Mt Hood where the idea was that even the down days should be amazing.
K2 Ski Boot launch extension
Following up on the successful campaign featuring DJ Mullet we used his character to promote a giveaway focused on people that hoard old gear and refuse to get new technology. Spun under the theme of the TV show Hoarders, DJ Mullet serves as the host that is here to save friends that are living in the past.
Interactive story telling
Using ReadyMag capabilities I built out a feature interative story following Sean Pettit and Pep Fujas on a trip to save a meager season plagued with poor conditions. This digital feature included audio, video, animations and photos.
Credits
Special thanks goes out to the creative team I worked with at K2 including Jeff Mechura, Ryan Schmies, Joe Erfle, Chad Anderson, all the production teams, engineers and many more.
Photographers: Alex O’Brien, Zach Doleac
