Outdoor workouts during winter can be hard, but the mental benefits can change your outlook on a season normally reserved for hibernation. This REI campaign reminded customers to rethink the cost and overcrowding of their winter gym memberships for a local green space, rooftop or anywhere close to home. Over a month of shooting in three locations with studio product shots done at REI’s Studio A, this campaign had a lot of hands involved and a lot deliverables to manage.